Marketing Services
Promote and market your software to sell more online
Discounts and Coupons
Coupons have long been a popular marketing tool, helping you drive traffic, attract new customers, and increase overall sales. Now, with the advent of new digital distribution methods such as cell phones via SMS, email, and social networking sites, electronic coupons (e-coupons) are an extremely valuable piece of the marketing pie. Likewise, the ability to offer discounts to special business segments (such as education or government) or volume purchasers allows you to target specific sectors of your market.
Whether you decide to offer a traditional coupon in a printed format, an e-coupon via email, a corporate discount for large purchases or a combination of everything, Kagi Shopkeeper™ makes it easy to set it up in your online store. You can create an unlimited number of discounts and coupons, attach expiration dates, offer a unique coupon for each promotional campaign, and more. Using coupons and discounts are an easy way to test different marketing offers and increase your sales.
Promoting Your Store through Social Media
Chances are your customer belongs to at least one social network. Leverage this huge pool of potential buyers by using our Twitter “tweet” and Facebook “Like” badges. Your customers are able to share links, promote your online store to their friends and colleagues, and help spread the word about your software all through the click of a button.
Cross-sell and Upsell
Surveys have shown that, regardless of whether or not they take you up on your offer, most buyers appreciate being shown additional products or services that might better meet their needs or enhance what they are already buying. By offering complementary items or specialized versions of the current product, you are communicating to the purchaser that you are aware of their needs and care about their satisfaction.
The perfect time to sell a related or upgraded product to your customer is when they are already in the process of buying from you. Using Kagi Shopkeeper, you can present a complementary product or upgrade to your buyer after they select the product they want to buy. The customer can then decide if they want to purchase the new product. When they decide yes, the new item appears in their cart in addition to their initial choice (if it is a cross-sell product). An upgraded product would replace their original selection. Make sure you take advantage of this opportunity to boost buyer satisfaction and increase your incremental revenue.
Kagi Marketplace
The Kagi Marketplace provides a unique risk-free sales channel to increase your company’s exposure. Join a network of stores featuring a rich array of unique and innovative products and services in our shopping portal, providing more opportunities for prospects to discover you.
Kagi Coupon API (Optional)
Save time with the Kagi Coupon API. It integrates with your CRM system, such as Salesforce.com™, and uses your automated tools or scripts to quickly and easily add or remove coupon codes to your store on-the-fly…without the need to re-publish your store.
The API is perfect for companies who have a wide range of discounts or coupons. It is also useful for those wishing to provide customer-specific coupon codes for personalized sales quotes. Click here to download the Kagi Coupon API Implementation and Users Guide.
Google Analytics Support (Optional)
Using Google Analytics can help you optimize your site and convert visitors into customers. With Kagi Shopkeeper, you can easily enter your Google Analytics ID to track visits to your Kagi online store—from product and cart pages to post-order web receipt—allowing you to track successful purchases, as well as where in the process you might be losing potential customers.
Meta Keywords and Descriptions (Optional)
Using Kagi Shopkeeper, you can specify your meta keywords and description to help enhance search engine results. Consistent use of keywords throughout your web site verbiage and in your web page source code, through any online marketing media that you use (such as a blog, Facebook, or Twitter), and in your Kagi store pages will help push you closer to the top of organic search results and enable your prospective buyers to find your company more easily.
Kagi eCampaigns (Add-on)
Email campaigns are a great way to drive extra revenue in a short amount of time. All you need is a great product, a compelling offer, and customers to email. Whether you would like us to manage the entire process for you, or to do it self-service, we can help with Kagi eCampaigns. If you are interested in promoting your products and growing your business using the power of email, see Kagi eCampaigns to learn more about our services.